Friday, April 14, 2017

8 Steps for Nurturing a Winning Business Idea

About 50 percent of small businesses fail -- that is, cease operations entirely -- within five years, according to the Small Business Association. What can you do to ensure that your company won’t be one of the ones that fails? The key lies in making sure you have a viable business idea that’s positioned well to help your company succeed.
Here are eight steps you’ll need to take to develop and nurture a winning business idea:

Tuesday, April 4, 2017

5 Strategies I Used to Start and Grow a Successful Business With Only $200

I graduated from college in the worst year for finding a job in recent history: 2009. I had one interview after another, and the one offer I did receive kept getting delayed. I needed to find a job fast or move back home to California from D.C.

Having always been entrepreneurial, and with a passion for marketing, I decided to form a PR firm with only $200, and a whole lot of unknowns and risks. Six years later, Cutler PR is a leading boutique tech PR firm based in New York that has serviced over 70 clients including major adtech, edtech, fintech and consumer tech companies.

Like many entrepreneurs, I was starting a business with little to no capital. While a generous line of credit, a handful of investors or an attractive inheritance can make starting a business easier, it’s possible to start a business with very little funding. But to do so, the sweat equity will be tremendous.

Don’t let a limited budget stand in the way of what could be a successful business and rewarding career. Here are five ways first-time entrepreneurs can bootstrap their way to startup success. It will be incredibly difficult, but it can be done.